1. Digital Files
All digital files will be placed in the QuarkXPress for Windows environment.

Macintosh or Windows-formatted floppy disk(s), ZIPs and/or CDROMs are accepted. Fonts and images must be included (for fonts not included, substitutions will occur and likeness(es) cannot be guaranteed).

The following Macintosh and/or Windows desktop publishing software is accepted (in order of preference and with usage notes):

• Adobe Acrobat: PDFs accepted. Embed any fonts and/or images during the distilling process (for fonts not embedded,  ubstitutions will occur). PDF files must be distilled at a minimum of 300 dpi.
• QuarkXPress: Third-party extensions are not accepted.
• Adobe Illustrator: Embed any image(s) -- do not link.  Save files with PC and/or 8-bit PC previews.
• Adobe Photoshop: Save files as either *.TIF, *.EPS or *.PSD with PC and/or 8-bit PC previews. [*.JPG and *.GIF accepted for WWW-placement only.]
• Microsoft Word: Must send inserted images separately.  $75/hr. conversion rates apply. Front Page, Publisher and Powerpoint files are not accepted.

Notes on file submission:
When saving to PC-formatted disks from a Macintosh (or via e-mail), some resources are lost, and fonts cannot be converted.
Mac designers MUST submit ads with images and individual fonts (NO SUITCASES) on a Mac-formatted zip disk.

All images should be saved with a preview, PC-previews preferred. 

Pre-flighting of digital files is recommended but not necessary.  However, images must be placed at 100% without flipping or rotation in any desktop publishing format (Quark, Pagemaker, Illustrator, etc.).

File naming:
Use only numbers and alphabet characters in file names. Use PC extensions, i.e. *.QXD, *.AI, *.EPS, *.TIF, etc.

The advertiser should name their digital files utilizing their company name. Many files come in named AD.qxd or AD.eps resulting in many files with the same name. Also, any logo files should utilize the advertiser's name rather than names such as logo.tif, logo.eps, etc.

When sending files via Internet (NOTE: mail, courier or overnight delivery service is preferred)…

• Ads sent via e-mail must be 5 MB or less otherwise submit on a disk.
• Send Macintosh fonts on a Mac-formatted ZIP disk to NAHI.
• Do not send web-ready images. These are not acceptable in the print medium due to their low resolution (typically, 72 dpi).Make sure to send high resolution files, a minimum of 300 dpi is needed for print.
  

2. Design Services
We will design and layout ads for advertisers at the rate of $85 per hour.  A rough layout is appreciated. Logos sent by fax will need to be created -- the quality is not good enough for printing.  Logos should be supplied on disk in ILLUSTRATOR EPS format, vector files.

Advertising Notes:
Charges may apply at the rate of $85 per hour to advertising manipulation/file handling.

NAHI reserves the right to substitute for missing fonts, and to resize improperly-sized ads. Color fidelity cannot be guaranteed.  Supply matchprints as color keys. Color copies or laser prints are not considered accurate for color proofing.  Advertising usage of PMS color(s) is not allowed, all PMS color(s) must be converted to CMYK color. NAHI reserves the right to apply additional charges if color conversion is not done.

Additional Note: NAHI does not pay commissions.  Ad prices do not include commission fees to agencies. For further information or questions on graphic submissions, please contact:

NAHI Art Department at:
4248 Park Glen Road
Minneapolis, Minnesota 55416
p: 952.928.4641  f: 952.929.1318