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Praise Pays, All the Way to the Bank
You have them. Everybody has some. They're that core of clients or agents who think your company is the best thing since low-carb ice cream. (If you really stink, you at least have your mother.) They sing your praises so well, you wish you could hire yourself! But did you know that harnessing your clients' and agents' affections can put money in the bank? The key is getting their praises on paper. . . . (to read the remainder of this article, please log in below.)
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