Marketing

Home Inspection Start Up and Growth Website

Business at the Next Level…Do You Have the Time?
Mike Crow
Here’s a question that I get. “I agree with all the marketing you suggest I do. It makes sense. But… “I NEVER HAVE TIME LEFTOVER TO MARKET MY HOME INSPECTION BUSINESS.” . . . keep reading

Succeed in a Slowing Market
Rick Bunzel, Pacific Crest Inspections, LLC
The real estate marketing is changing, but the reality is that it is always changing. Real estate prices have appreciated at rates that were not really sustainable, so it makes sense that at s . . . keep reading

The Fifth Irrefutable Idea to Market Your Business
Kris Elftman, Noelle Marketing Group
IDEA 5Customer experience is everything. Market research has shown that about 70 to 80 percent of all products are perceived as commodities. That means they’re percei . . . keep reading

A Referral Based Business
By Curtis S. Niles Sr., CRI, CMI, Niles Enterprise
Objective: To assert a different way of doing business and develop a strong foundation for your business, that will allow you to close your office at 5pm, take time off on Sundays, holidays and vacations , and still have work when you get back . . . keep reading

Getting More Hits
By Rick Bunzel, CRI, Pacific Crest Inspections, LL
So you took the time and expense to set up a website, but you’re not seeing much in the way of results, right? Building a website is similar to opening a shop on a busy street. If the doorway is unmarked, not many people are going to look in . . . keep reading

The Fourth Irrefutable Idea to Market Your Business
By Kris Elftmann, Noelle Marketing Group
Consistency is the key to your success. There is only one way to say it. When it comes to marketing, consistency is critical. . . . keep reading

Building a Referral Network
By Rick Bunzel, CRI, Pacific Crest Inspections, LL
Every home inspection company has the same challenges – how to maximize marketing on a meager budget? For exampl . . . keep reading

The Third Irrefutable Idea to Market Your Business
By Kris Elftmann, Noelle Marketing Group
IDEA 3 . . . keep reading

Preferred Provider – Concierge – Marketing Fund – Administrative Fee
By Everett Rawlings, CRI
Many large brokers have “Preferred Provider” and/or “Concierge” programs whereby some real estate support service vendors such as Home Inspectors are asked to contribute to a “Marketing Fund,” or pay an “Administrative Fee” in order to get on a “recommended” list. Usually these broker sponsored marketing programs limit the number of home inspection companies from one to three firms. . . . keep reading

Ev Rawlings Top Twelve List
1. DEVELOPE A MARKETING PLAN. CONCENTRATE ON ESTABLISHING A PROFESSIONAL, POSITIVE AND FRIENDLY IMAGE. 2. ANSWER YOUR PHONE PROFESSIONALLY. THE FIRST CONTACT WITH YOUR COMPANY IS PROBABLY THE MOST IMPORTANT IMPRESSION YOU WILL MAKE. YOU ONLY GET ONE CHANCE TO MAKE A GOOD FIRST IMPRESSION. . . . keep reading

Walking Thru the Yellow Pages
By Rob Golden
If you’ve ever wondered whether Yellow Pages advertising is necessary or worth the money, you are not alone. Every home inspector who owns his own business must make a conscious decision each year whether to ignore or match the presence of his . . . keep reading

Growing Your Home Inspection Business With Non-Realtor® Referrals
Most home inspectors want to bypass the heavy reliance on referral business from Realtors. If this sounds familiar, you need to build up your referral business from your home-buying clients. The best time to start to work on the referral is at the first contact before the sale is made. . . . keep reading

Praise Pays, All the Way to the Bank
By Mike Crow, Millionaire Inspector Community
You have them. Everybody has some. They’re that core of clients or agents who think your company is the best thing since low-carb ice cream. (If you really stink, you at least have your mother.) They sing your praises so well, you wish you could hire yourself! But did you know that harnessing your clients’ and agents’ affections can put money in the bank? The key is getting their praises on paper. . . . keep reading

Best of Times. Worst of Times
By Kris Elftmann, Noelle Marketing Group, Santa
An
The NAHI Marketing Program was developed with a clear understanding of the “best of times / worst of times” world in which its members live. Competition continues to grow, so the need to stay in touch with clients and prospects is greater than ever. . . . keep reading

The Second Irrefutable Idea to Market Your Business
Consumers today don’t like or trust advertising. 93 percent of consumers get their most valuable recommendations from family members, friends and colleagues. . . . keep reading

Five Irrefutable Ideas to Market Your Business
Here are some examples of feature-focused marketing: We provide excellent customer service. Our company has been around for 25 years. We’re a full-service inspection company. We’re part of a 300-office national chain. . . . keep reading

Book Review
By Jay Schnoor, CRI, Publications Chair, La Cresce
21 Things gives a clear understanding of what is required to start a home inspection business, from looking at the out-of-pocket start-up costs and the day-to-day operating costs, to the regular . . . keep reading

Rally Around the NAHI Flagpole!
By John Wells, CRI, HOUSE-SMART Inc., Lexington Pa
Home inspection is a great business for many reasons that appeal to the entrepreneurial spirit. Independence-in control. Self employed-get to be boss . . . keep reading

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